Naming / Brand identity / Art Direction / Tone of Voice / Copy Writing
Lucky Franks is our street food concept that reimagines a cult classic.
While burgers, fried chicken, tacos and even kebabs have all been redefined by street food pioneers, hot dogs have lagged behind. Lucky Franks is here to change that. Built on prime ingredients, chef technique and no shortcuts, these are hot dogs done properly.
The vibe is fun, fast and unpretentious. Think retro New York meets modern East London – where great dogs and fun times come as standard.