Congratulations! You’re at the exciting end of running a business. You’re the founder and chief coffee maker all in one. One minute you’re hosting a meeting that will make or break your business, the next minute you’re trying to sort out your email gremlins – it goes with the territory.
You’ve got a great idea that could change the world, but now you need the branding to match. The chances are you don’t have a brief – why would you when there are so many more exciting things to focus on? Heck, you might not even have a name. So what you need is someone to listen, absorb and work out the right approach so you can step forward with confidence and take the world by storm.
You might not have funding yet, so you’ll need to impress potential suitors. Or perhaps the money’s landed but you need to spend it wisely – yes you need to invest in your brand like you do your product, but equally there’s no point burning a branding sized hole in your pocket at this stage. It’s all a juggling act.
We get it.
Not just because we’ve helped numerous start-ups get started over the years, but because we’ve walked the same path. We started our own craft beer business back in 2016, which continues to grow, so we’ve been there, done that and got the (fan boy) t-shirt to match.
And just like you, we’re only getting started.
You’re up and running, your foot is firmly in the door, but now it’s time to smash the door down. You have a band of loyal followers, but you want an army. There’s competitors all around and everyone is vying for a piece of the pie. Your product might’ve got you so far but your brand is what will get you the biggest slice.
You need to stay ahead of the game. You need to stand out. Lead don’t follow. This is the way.
Your investors will thank you later.
We get it.
Because we’ve helped numerous challenger brands rise through the ranks and achieve their goals, whether it be to increase sales, aid expansion or exit for $400m*.
*Disclaimer: although one of clients managed this we can’t guarantee this every time!
You’re an experienced professional who’s been around the block and earned your stripes. It’s your job to ensure the brand evolves whilst retaining the value it has accrued over time. But time waits for no brand, so you need to keep moving things forward.
You’ve got a brief and you’re seeking the right partner to bring it to life. But you’re looking for more than just a safe pair of hands – you need a blend of creativity, strategic thinking and project management that will take things to the next level.
It’s about keeping things fresh, not throwing the baby out with the bath water. Evolution, not revolution.
We get it.
Because we’ve worked with some of the biggest brands in the world, including Starbucks, Tesco, Ferrero and Office Depot.