Packaging / Art Direction / Website / Events / Promo Material
Burnt Sugar started life in London’s famous Borough Market, where it quickly gained popularity for its delicious hand-broken chunks of fudge made from all-natural ingredients.
After gaining high praise from customers and the press alike, with the Observer hailing it as ‘the world’s best fudge’, the founder, Justine Cather, sought to bring it to a wider audience through major retailers.
A big goal required a big idea that customers (and retailers) could get behind, so we created a brand concept based on ‘everyone is different’, which underpinned the entire brand.
The idea perfectly encapsulated what the brand stood for and was expressed through the packaging by commissioning individual artists to meticulously hand-render every element of the pack, giving each one its own distinct personality whilst ensuring they work together as a range.
Following our rebrand, Burnt Sugar gained listings in Waitrose, Sainsbury’s, Tesco and Harvey Nichols, along with many other independent retailers, turning it from a market favourite into a multi-million pound confectionery brand.
