Strategy / Brand Identity / Packaging / Website / Merch / Tone of Voice
Battle Brewery is located just a spear’s throw away from the famous Battle of Hastings site on the south coast of England, but it wasn’t capitalising on its historical ties.
Under new ownership, we were brought in to help transform the brand and equip it for conquering new territory beyond the local market.
To achieve this, we developed a dual-layered brand architecture that speaks directly to two distinct audiences. For the core cask & bottle range, we leaned into the rich 1066 heritage, capturing a proud sense of place and tradition that appeals to loyal locals and visiting tourists alike.
By contrast, we designed the keg & can range to have a wider appeal that could advance nationwide by deploying a more modern and playful approach that wouldn’t look out of place on any bar or shelf across the country, with 1066 lager installed as the brand’s standard bearer.
These strong foundations have paved the way for landmark partnerships with English Heritage as the official beer provider for their annual Battle of Hastings re-enactment, attracting 15,000 visitors over one weekend, and The British Museum, creating a beer to celebrate the historic exhibition of the Bayeux tapestry, expected to attract 7.5 million visitors over the 10 months it’s on display.
