Naming / Brand identity / Packaging / Website / Art Direction / Copywriting
Bone Idyll are creators of small batch spirits and cocktails crafted with character and hustle. Where traditional methods meet modern values. We reflected this duality in the branding to create a distinctive name and packaging that combines classical imagery with a contemporary twist.
The spirits feature an array of pimped up paintings that reflect the character of each product, whilst the cocktails took on a similar approach, but just like the drinks themselves we decided to mix things up a bit to create a more abstract set of characters.
We also devised various brand statements that riff off the name to provide a suite of contrasting, upbeat messages that aim to inspire and delight, just like the drinks themselves.
