Naming / Brand identity / Packaging / Website / Art Direction / Copywriting
Bone Idyll create modern spirits distilled the traditional way. We reflected this duality in the branding to create a distinctive name and packaging that combines classical imagery with a contemporary twist.
The spirits feature an array of pimped up paintings that reflect the character of each product, whilst the cocktails took on a similar approach, but just like the drinks themselves we decided to mix things up a bit to create a looser set of characters that are more contemporary in their overall feel.
We also devised various brand statements that riff off the name to provide a suite of contrasting, upbeat messages that aim to inspire and delight, just like the drinks themselves.