Naming / Brand identity / Packaging / Website / Interiors / Tone of Voice / Copy Writing
Kill The Cat is a different breed of craft beer bar, one that entices you to be more adventurous in your beer choices.
Why Kill The Cat? Because it’s all about satisfying your curiosity for beer.
As the craft beer scene began to emerge, we saw an opportunity to create a concept that would facilitate the exploration of the plethora of beer styles and elevate the drinking experience.
We considered every aspect of the brand, from the name through to the interior details, and everything in between. We even devised a proprietary method of ranging the beers based on how adventurous you’re feeling, which customers love, and created our own ‘house cats’ (house beers), which have become our biggest sellers.
The whole brand and customer experience is built on the foundations of curiosity.
Our pioneering concept paved the way for various imitations (dare we say copycats!) as we set the blueprint for the hybrid bar and bottle shop model.