Naming / Brand identity / Packaging / Website / Interiors / Tone of Voice / Copy Writing
Kill The Cat was a different breed of craft beer bar, one that enticed you to be more adventurous in your beer choices.
Why Kill The Cat? Because it was all about satisfying your curiosity for beer.
Back in 2016, as the craft beer scene began to emerge, we saw an opportunity to create a concept that would facilitate the exploration of the plethora of beer styles and elevate the drinking experience.
We considered every aspect of the brand, from the name through to the interior details, and everything in between. We even devised a proprietary method of ranging the beers based on how adventurous you’re feeling, which customers loved, and created our own ‘house cats’ (house beers), which became our biggest sellers.
The whole brand and customer experience was built on the foundations of curiosity.
Our pioneering concept paved the way for various imitations (dare we say copycats) as we set the blueprint for the hybrid bar and bottle shop model.
After nine years and two central London sites, we ran out of lives. Rent increases and rising costs made it impossible to continue.
Running our own brand taught us first-hand what founders face: the margins, the pressure and the pace. We bring that to every brand we build.
After 9 years, we ran out of lives and had to close when rent increases and rising costs made it impossible to continue.
Having built our own brand and lived with it every day, we know what it takes to make one work in the real world. We bring that to every brand we create.
